Website builder software for small businesses

So many people have told us that they would like to have an ecommerce version of Wahoo.  There just doesn't seem to be a quick-to-learn and easy-to-use ecommerce package for small businessest that also looks great - and encourages people to fill their shopping carts and spend their money.  

We are currently busy building Wahoo Webshop, the ecommerce solution and we're really excited about it.  We are using the same 'drag and drop' interfaces in the admin section which are so popular in Wahoo websites.  But now these have been enlarged and adapted for categories and sub-categories and the ordering of products on pages.  But, like anything in life, it is far harder to make something beautifully simple than horrendously complicated and we're not rushing it out before it is fully tried and tested.  But it’s almost ready now and it will sell for under £1,000...